There was a day when even the greats were just starting out.
Creative work is tough and sometimes inspiration isn’t enough to make us the best at what we do. Don’t worry, any successful artist or creative mind you talk to will reiterate this point that at one point or another we just didn’t feel the ideas in our head lined up with what came out of our hands. Once we have developed the ability to translate our thoughts and ideas visually we have begun to truly excel at our craft. This speech by Ira Glass has been circling around the creative blog-o-sphere for over a year but this may be one of my favorite visual versions. Listen to his take on “The Gap” and then continue to develop your own work.
We have a broad range of clients at Fashion For Globe, from the small hip boutique to the big name retailer. Deciding how to tailor your designs to both can be a daunting task. To help out, we asked an industry insider at one of our big name brands about what it takes for her to get excited and take notice of new designs.
There are some specific things that designers need to understand about the industry in order to submit boards, design ideas and illustrations of a professional quality.
- Companies who are FFG members have very specific brand identities… designers must do their homework and understand the brand in order to submit work that would be of interest to them. A designer who understands the market she is aiming for, doesn’t really need specific design direction or instructions from a company. The designers should approach each project like they would if they were interviewing for a job at a specific company, or set of companies in a given space in the industry.
Be sure the work is specific enough to a realistic market and isn’t too personal/quirky.
- That said, it’s important that designers understand relevant trends in that market, while also following the current direction in fashion at large, regardless of where on the industry food chain they wish to reside. It is as important to reference current fashion trends at the high-end, (e.g. designing a line for a luxury department store, like Barney’s private label, that is designed to hang with Marni and Stella McCartney) as it is when designing for a mass-market teen retailer, for example.
Don’t focus on designing work that is too “directional” (that’s code for weird).
- The work needs to reflect an understanding of realistic produce-ability of the designs within a given price point / range, while also offering the client excitement and “newness” (which does not mean “crazy-new”, but rather “new while not straying too far off what the brand is known for”!).
Be sure the work is capable of being mass-produced.
- Since many of these companies already have designers on staff, it’s important to understand there may be niches that FFG designers should look to fill in their product range. The designer must do their homework and ask – what is missing? For instance, a lot of retailers are getting in to the innerwear/dormwear/activewear space, but don’t necessarily employ designers who understand the unique design requirements and technical construction of, say, bras or yoga wear. The way for a designer on FFG to stand out, is to design into a specific category that the target retailer may not be in yet, but which would appeal to their customers.
Try to focus on designing for a specific product area.
- Another tip to try: Pinpoint industry hot spots or even weak spots…
- Designers can go after creating unique “fast fashion”, which is a hot sector at the moment that everyone is chasing, but no one knows how to do right. It’s gotta be trend-right and cheap. Young design talent may not get hired permanently by big brands to develop these sorts of products long-term, so it’s a great place to make a mark as a freelancer.
- An alternative way to look at this, is to focus on developing a unique technique, say an embroidery concept, that can be made in an artisnal, interesting way but for Western audiences. Designers in countries like India or Africa could use FFG to connect by offering beautiful work that has been repurposed for fashion that is relevant to the mall shopper.
Try translating traditional techniques to modern clothes.
- And above all, a polished and professional presentation is imperative. If the designer is not a strong illustrator of the figure (no mitten hands!) then he should present his concepts using other sorts of images, say really strong technical flat sketches, with collages of high-quality inspiration photos that he has taken himself (rather than downloading a bunch of stock images from the internet). Potential buyers will pay close attention to “taste level.”
Avoid being too extreme/sexualized/tacky/cheesy/personal for a big brand, it’s important to cultivate a really keen sense of what is cool/chic/classic/desirable/wearable that appeal to mainstream customers at any level of the industry food chain.”
Stay tuned for more Industry Insider interviews. In the meantime, utilize these tips to design for our Project of the Week contest. Until next time!
Fashion is architecture; it’s a matter of proportion.
We are officially leaving on a jet plane this week and heading to the MAGIC trade show in Las Vegas, Nevada. Follow us on Twitter for all the happenings at the show as well as live tweeting throughout the event.
So you’ve just signed up and you are now officially a Fashion For Globe designer. Now you are ready to upload your first board and get working. Before you get started on your way to becoming the next big thing in undiscovered fashion talent, let’s go over a few general do’s and don’ts for the site:
1. DO upload a profile photo.
No, it wasn’t required in order to complete your profile but it is certainly something we recommend– no one wants to look at that robot avatar forever. Although we do admit it is nice to put a face to the name, your profile photo doesn’t necessarily have to be a picture of yourself. Not comfortable uploading a portrait? Don’t worry a logo or image of your work will also do the trick.
2. DO upload your innovative, inspiring and ORIGINAL work.
Although this was specified in your user agreement, we would like to remind you to post your own original designs for sale on Fashion For Globe. Any work that is published to the Fashion For Globe marketplace will be available for purchase to our buyers and therefore should not be showcased on another portfolio or website. Have great work that you want to showcase through multiple outlets? We absolutely understand and that is why we have created the portfolio option for our designers. This allows you to showcase work that defines your skills as a designer without putting it up for sale.
3. DON’T knock off other artist’s designs.
Our buyers come to Fashion For Globe to find new work that inspires and excites them. They are looking for the next big seller in fashion. Please don’t knock off other people’s designs and claim them as your own. Original ideas and the ones that sell and we know you are all filled to the brim with creativity. Only post content that you have the rights to and we will all win.
4. DO utilize our guidelines and templates when creating your boards.
Wondering about our board layouts and specifications? Follow this link to more information about our FFG board recommendations and general requirements.
5. DON’T be discouraged if your board doesn’t get approved during the first round.
We have a board approval process to help you sell your work. Before you vow never to sketch again read through our feedback. More often than not a board doesn’t make it through approval because of a simple formatting mistake or category change. We are here to showcase your work in the best way possible. Use us to help take your design boards to the next level.
6. DO follow our Blog and Twitter feed for industry news, trends and updates.
The best way to get your designs sold is to do your research and understand your market. Join the conversation through our Facebook, Twitter and RSS feeds and stay up-to-date on what to design right now.
7. DO ask questions.
Unclear about something on the site? We are a close knit community at Fashion For Globe and would be happy to answer any questions you have about how to price and categorize your work, better improve your design boards or tailor your content to a more specific market/customer. Reach out at any time to one of our Talent Liaison Specialists at firstname.lastname@example.org.
8. DO start designing.
Ready to start creating and selling your work? Great, get started by logging into your Fashion For Globe account here and posting your first board to the marketplace.
Alright, it’s time to get started. We look forward to seeing what you have in store for us.