marketing

This week in Fashion

 

What’s Next For American Apparel?

american_apparel logo

After CEO Don Charney was ousted last month for alleged misconduct, all eyes were on American Apparel this week as it named 4 new board directors and will begin to decide on Charney’s future with the company.

 

swim week 2014Swim Week 2014

Swimwear in Miami happened last week… check out the runways at style.com

Real Life Feels Right.

bongo campaign

With recent controversy over unachievable standards and the over-use of Photoshop, many brands are getting on board with the “real life”, “real people” marketing trend. Aerie launched their unretouched Real Beauty campaign earlier this year with the tagline “The Real You is Sexy.” Following suit, Vanessa Hudgens rejected retouching her most recent Bongo ad campaign. The most recent retailer to embrace “the real” is Hudson jeans who has vowed to exclude both models and photoshopping from their newest creative campaign.

 

Jason Frank Rothenberg_somamagazineWill Fashion Calendar help the CFDA streamline NYFW?

The New York show scheduling has become a growing area of concern in the past few seasons. Will the CFDA’s recent acquisition of this industry leader help reduce overlap of significant shows and give fresh young designers a greater chance at being seen?

Read more here 

 

 

 

 

Who is driving my inspiration?

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(Images: Stylesight Blog, Google Images)

 

As designers, we have all been asked this question countless times before: “Who is your customer?” And we have all heard a similar answer, the specific details may change but the over-all picture often looks the same.

 

“She’s in her mid-twenties to thirties, she works for an art gallery. She looks to Erin Wasson for her street-style inspiration; she knows the words to every classic rock song and attends Coachella every year. She wears Alexander Wang and The Row to work but searches flea markets on the weekends for vintage t-shirts. She’s the kind of girl that drinks whiskey sours. She has an independent spirit, she’s a woman of extremes.”

 

This answer certainly paints a nice picture, doesn’t it? We can all imagine that woman and exactly what her perfect wardrobe would include; but is this truly your customer? Our industry expert says, “no” so we asked her to help us define the difference and bring clarity to this common misconception.

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