What’s Next For American Apparel?
After CEO Don Charney was ousted last month for alleged misconduct, all eyes were on American Apparel this week as it named 4 new board directors and will begin to decide on Charney’s future with the company.
Swimwear in Miami happened last week… check out the runways at style.com
Real Life Feels Right.
With recent controversy over unachievable standards and the over-use of Photoshop, many brands are getting on board with the “real life”, “real people” marketing trend. Aerie launched their unretouched Real Beauty campaign earlier this year with the tagline “The Real You is Sexy.” Following suit, Vanessa Hudgens rejected retouching her most recent Bongo ad campaign. The most recent retailer to embrace “the real” is Hudson jeans who has vowed to exclude both models and photoshopping from their newest creative campaign.
The New York show scheduling has become a growing area of concern in the past few seasons. Will the CFDA’s recent acquisition of this industry leader help reduce overlap of significant shows and give fresh young designers a greater chance at being seen?
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