(Images: Stylesight Blog, Google Images)
As designers, we have all been asked this question countless times before: “Who is your customer?” And we have all heard a similar answer, the specific details may change but the over-all picture often looks the same.
“She’s in her mid-twenties to thirties, she works for an art gallery. She looks to Erin Wasson for her street-style inspiration; she knows the words to every classic rock song and attends Coachella every year. She wears Alexander Wang and The Row to work but searches flea markets on the weekends for vintage t-shirts. She’s the kind of girl that drinks whiskey sours. She has an independent spirit, she’s a woman of extremes.”
This answer certainly paints a nice picture, doesn’t it? We can all imagine that woman and exactly what her perfect wardrobe would include; but is this truly your customer? Our industry expert says, “no” so we asked her to help us define the difference and bring clarity to this common misconception.